Introduction
TAN 1 ON, INC. DBA LAKEVIEW MARINA and LAKEVIEW BOATING CENTER itself and through its affiliates (collectively “Lakeview”, “us”, “our” or “we”), respects your privacy and is committed to protecting it through our compliance with this Privacy Policy (the “Policy”).
This Policy describes the types of information we may collect from you or that you may provide when you visit any of our websites, including LakeviewBoatingCenter.com (collective or individually “Website”) and our practices for collecting using, maintaining, protecting, and disclosing that information. If you are a California resident, please also see our California Privacy Policy for additional information about your privacy rights.
This Policy applies to information we collect:
It does not apply to information collected by:
This Policy is incorporated by reference into the Terms of Service to which you agreed upon entering the Website, registering with us, requesting a quote, or signing up for or utilizing our products or services. Please read this Policy carefully to understand our policies and practices regarding your information and how we will treat it. If you do not agree to this Policy you are prohibited from accessing or using this Website, communicating with us, or using our services. This Policy may change from time to time. Your continued use of this Website or our services after we make changes is deemed to be acceptance of those changes, so please check this Policy periodically for updates.
Information by which you may be personally identified or which identifies, relates to, describes, references, is reasonably capable of being associated with, or could reasonably be linked to you is described in this Policy as "Personal Information."
This Policy explains the following topics:
Children Under the Age of 18
Our Website, and related marketing activity, is not intended for, directed to, or is it likely or regularly accessed by children under 18 years of age. The Website is intended to permit those over the age of 18 to view information about our products and services and contact us. No one under age 18 may provide any information to or on the Website. We do not knowingly collect Personal Information from children under 18. We also do not knowingly sell or share for cross-context behavioral advertising purposes the Personal Information of children under 18 years of age. If you are under 18, do not use or provide any information on this Website or on or through any of its features, register on the Website, make any purchases through the Website, or provide any information about yourself to us, including your name, address, telephone number, email address, or any screen name or user name you may use. If we learn we have collected or received Personal Information from a child under 18 without verification of parental consent, we will delete that information. If you believe we might have any information from or about a child under 18, please contact us by clicking on the "Contact us" link on the Website you are visiting.
Information We Collect About You
We may collect, use, store and transfer several types of information from and about users of our Website which we have grouped together as follows:
We also collect, use and share Aggregated Information such as statistical or demographic information for any purpose. Aggregated Information could be derived from your Personal Information but is not considered personal data by law as this data will not directly or indirectly reveal your identity. For example, we may aggregate your usage information to calculate the percentage of users accessing a specific feature of the Website. However, if we combine or connect Aggregated Information with your Personal Information so that it can directly or indirectly identify you, we treat the combined data as Personal Information which will be used in accordance with this Policy.
We do not knowingly collect the Personal Information of individuals located in the European Economic Area, Switzerland, or the United Kingdom. If you believe we might have collected the Personal Information of an individual located in the European Economic Area, Switzerland, or the United Kingdom, please contact us by clicking on the "Contact us" link on the Website you are visiting.
How We Collect Information
We use different methods to collect data from and about you including through the following means.
Direct Interactions. The information we collect on or through our Website or when you interact with us, including, for example:
Third Parties or publicly available sources. We may receive information about you if you visit other websites employing our cookies or from third parties including, for example business partners, sub-contractors in technical, payment and delivery services, advertising networks, analytics providers, search information providers, credit reference agencies, data brokers or aggregators.
Automated technologies or interactions. As you interact with our Website, we may automatically collect technical data about your equipment, browsing actions and patterns as specified above. We collect this information by using cookies and other similar technologies (see Cookies and Automatic Data Collection Technologies).
Cookies and Automatic Data Collection Technologies
Our Website uses cookies (small files placed on your device) or other automatic data collection technologies to distinguish you from other Website users. This helps us deliver a better and more personalized service when you browse our Website. It also allows us to improve our Website by enabling us to:
We also may use these technologies to collect information about your online activities over time and across third-party websites or other online services (“behavioral tracking”).
Certain internet browsers may offer you the option of providing notice to websites that you do not wish for your online activities to be tracked for preference-based advertising purposes ( "Do Not Track Notice"). Some browsers are, by default, set to provide a Do Not Track Notice, whether that reflects your preference. Please note that with respect to our Website, we do not take any action based on browser based Do Not Track Notices, unless required to do so by law; however, such policy of taking no action may be changed or updated from time to time without notice.
You may refuse to accept browser cookies by activating the appropriate setting on your browser. However, if you select this setting, certain parts of our Website may become inaccessible and certain features may not work correctly. Unless you adjust your browser settings to refuse cookies, our system will issue them.
Certain features of our Website may use Flash cookies (local stored objects) instead of browser cookies to collect and store information about your preferences and navigation to, from, and on our Website. Flash cookies and browser cookies use different management tools and you must manage their settings separately.
Our Website pages and e-mails may contain web beacons (small transparent embedded images or objects, also known as clear gifs, pixel tags, and single-pixel gifs) that permit us, for example, to count website page visitors or email readers, or to compile other similar statistics such as recording Website content popularity or verifying system and server integrity.
We may use third-party tools to monitor and record interactions with our Website. These tools may record your mouse movements, clicks, and/or keystrokes. We use information from these tools to better understand how users interact with your Website and enhance the user experience. By using our Website, you consent to our use of these recording tools.
Third-Party Use of Cookies and Other Tracking Technologies
Some content or applications, including advertisements, on the Website are served by third-parties, including advertisers, ad networks and servers, content providers, and application providers. These third parties may use cookies alone or in conjunction with web beacons or other tracking technologies to collect information about you when you use our Website.
The information they collect may be associated with your Personal Information or they may collect information, including Personal Information, about your online activities over time and across different websites, and other online services. They may use this information to provide you with interest-based (behavioral) advertising or other targeted content, and/or improve the quality of your website experience, the performance of our advertisements, facilitate engagement with you and display information to you.
We also share information that we collect from you, such as your email (in hashed form), IP address or information about your browser or operating system, with them. Some of these partners return an online identification code that we may store in our first-party cookie for our use in online and cross-channel advertising and it may be shared with advertising companies to enable interest-based aka targeted aka behavioral advertising.
We do not control third parties’ tracking technologies or how they may be used. If you have any questions about an advertisement or other targeted content, you should contact the responsible provider directly.
Categories of Third Parties
The categories of third parties to whom Lakeview discloses Personal Information include the following: Media Distribution Vendors, Social Media Platforms and Website Traffic Funnels. Lakeview does not disclose any sensitive Personal Information to third parties. The category of Personal Information and why Lakeview discloses such Personal Information to the third parties is as follows.
Category of Personal Information | Examples | Disclosures |
A. Identifiers | A real name, alias, postal address, unique personal identifier, online identifier, Internet Protocol address, email address, account name, Social Security number, driver's license number, passport number, or other similar identifiers. |
Service Providers. We disclose this category of personal information with our service providers. Third Parties. Media Distribution Vendor: We disclose this category of personal information with our Media Distribution Vendors to deliver targeted advertising and measure cross channel customer conversion. Lakeview provides name, device, browser information, IP address and email address. This may qualify as a sale (or sharing for targeted advertising purposes) under certain privacy laws. Social Media: We disclose this category of personal information with our Social Media Vendors to deliver targeted advertisements to social media users. Lakeview provides hashed personal identifiers such as email address. This may qualify as a sale (or sharing for targeted advertising purposes) under certain privacy laws. |
B. Personal Information listed in California Customer Records statute (Cal. Civ Code 1798.80(e)) |
A name, signature, Social Security number, physical characteristics or description, address, telephone number, passport number, driver's license or state identification card number, insurance policy number, education, employment, employment history, bank account number, credit card number, debit card number, or any other financial information, medical information, or health insurance information. Some Personal Information included in this category may overlap with other categories. |
Service Providers. We disclose this category of personal information with our service providers. Third Parties. Social Media Platform: We disclose this category of personal information with our Social Media Vendors to deliver targeted advertisements to social media users. Lakeview provides hashed personal identifiers such as email address. This may qualify as a sale (or sharing for targeted advertising purposes) under certain privacy laws. |
C. Protected classification characteristics under California or federal law | Age (40 years or older), race, color, ancestry, national origin, citizenship, religion or creed, marital status, medical condition, physical or mental disability, sex (including gender, gender identity, gender expression, pregnancy or childbirth and related medical conditions), sexual orientation, veteran or military status, genetic information (including familial genetic information). | We do not collect this category of personal information |
D. Commercial Information | Records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies. |
Service Providers. We disclose this category of personal information with our service providers. Third Parties. |
E. Biometric Information | Genetic, physiological, behavioral, and biological characteristics, or activity patterns used to extract a template or other identifier or identifying information, such as, fingerprints, faceprints, and voiceprints, iris or retina scans, keystroke, gait, or other physical patterns, and sleep, health, or exercise data. | We do not collect this category of personal information |
F. Internet or other similar network activity | Browsing history, search history, information on a consumer's interaction with a website, application, or advertisement. |
Service Providers. We disclose this category of personal information with our service providers. Third Parties. Social Media Platform: We disclose this category of personal information with our Social Media Vendors to deliver targeted advertisements to social media users. Lakeview provides browsing device, browser information, interaction data (Clicks, scrolls), and session data (time and date visited, referring URL). This may qualify as a sale (or sharing for targeted advertising purposes) under certain privacy laws. |
G. Geolocation data | Physical location or movements. | We do not collect this category of personal information |
H. Sensory Data | Audio, electronic, visual, thermal, olfactory, or similar information. |
Service Providers. We disclose this category of personal information with our service providers. Third Parties. We do not disclose this category of personal information with third parties. |
I. Professional or employment related information | Current or past job history or performance evaluations. | We only collect this category of personal information for job applicants and employees. |
J. Non-public education information (per the Family Educational Rights and Privacy Act (20 U.S.C. Section 1232g, 34 C.F.R. Part 99)). | Education records directly related to a student maintained by an educational institution or party acting on its behalf, such as grades, transcripts, class lists, student schedules, student identification codes, student financial information, or student disciplinary records. | We only collect this category of personal information for job applicants and employees |
K. Interferences drawn from other Personal Information | Profile reflecting a person's preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes. | We do not collect this category of personal information |
The categories of third parties listed above do not include vendors who process Personal Information strictly on our behalf in order to provide services to us excluding targeted advertising (“service providers”). Service providers may be used in many aspects of our business including, without limitation, marketing, advertising, fulfilling services to consumers and businesses, business analytics, information technology, legal and regulatory compliance, accounting, and facilities management. In the past twelve months, we may have disclosed any category of Personal Information with any of our service providers.
How does this site use Google services?
We use Google Analytics first-party "cookies" and the DoubleClick and other partner third-party "cookies" for reporting and advertising. These first- and third-party cookies are used together to help us better understand your interests and online behavior in an aggregate and anonymous form. The Google Analytics first-party "cookies" are used to compile statistical information and reports on aggregate visitor activity on our Website. We use third-party cookies to enable Google Analytics demographics and interest reporting, which allows us to understand, in aggregate, the age, gender, and interests of our visitors. In addition to this, we use first- and third-party Google Analytics, DoubleClick and other partner "cookies" for remarketing. Remarketing allows our ads to be delivered to visitors on other third-party websites after they leave our Website. This advertising directly relates to offers that may be of interest to you based on your prior Website visit. None of the data we collect from first- and third-party "cookies" can be linked to an individual person nor is this data able to personally identify any visitor to our Website.
If you would like to opt out of Google Analytics tracking, you may do so by installing the Google Analytics opt-out browser add-on that can be found here. https://tools.google.com/dlpage/gaoptout
How We Use Your Information
We use information that we collect about you or that you provide to us, including any Personal Information:
We may also use your information to contact you about our own and third-parties’ goods and services that may be of interest to you. If you do not want us to use your information in this way, please see how we Disclose Your Information below.
We may use the information we have collected from you to enable us to display our advertisements to our advertisers' target audiences. If you click on or otherwise interact with an advertisement, the advertiser may assume that you meet its target criteria.
For each of the enumerated processing purposes (1) – (11) and the preceding two paragraphs, the categories of Personal Information potentially used includes the following: Identity Information; Contact Information; Financial Information; Transaction Information; Technical Information; Profile Information; Usage Information; Marketing and Communications Information; Vehicle Information.
We do not use Personal Information to engage in profiling in furtherance of solely automated decision that produce legal or similarly significant effects concerning the consumer.
Disclosure of Your Information
We may disclose aggregate information about our users, and information that does not identify any individual, without restriction.
We may disclose Personal Information that we collect or you provide as described in this Policy:
We may also disclose your Personal Information:
We do not sell personal information for any monetary consideration, but we may share Personal Information with advertising platforms (including social media companies) and data aggregators/brokers for targeted advertising purposes. In the past twelve months, we have shared identity, contact, technical, and usage information with such companies for targeted advertising purposes, improving the quality of your website experience, the performance of our advertisements, facilitate engagement with you and display relevant information to you. Certain State Privacy Laws may classify our use of some of these services as "selling" or "sharing" your personal information to or with third parties that provide the services (e.g., advertising services).
Our Website may, from time to time, contain links to and from the websites of our partner networks, advertisers and affiliates, or plug-ins enabling third-party features. If you follow a link to any third-party website or engage a third-party plug-in, please note that these third parties have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these third parties.
We generally keep all categories your Personal Information for as long as needed or permitted considering the purpose(s) for which it was obtained. We are implementing a retention period at the transactional level across most systems, including financial, customer relationship management, work order manager, data analytics, at eight years from the date of first contact with us with respect to a transaction for all categories of Personal Information. Variations as to the systems in scope, the time to implement and the exact retention period is subject to change, cannot be guaranteed with certainty and is also dependent on statutory, legal and contractual obligations. Generally, the criteria used to determine our retention periods include (i) for as long as we have an ongoing relationship with you; (ii) as required by a legal obligation to which we are subject to, e.g. including statutory periods to retain information as well as to fulfill commitments to you through our warranty programs; or (iii) as advisable in light of our legal position (such as in regard of applicable statutes of limitations, litigation, or regulatory investigations).
If you are a resident of Colorado, Connecticut, Utah, Virginia, Oregon, Texas, Montana or Indiana we provide you the following additional privacy rights.
A. Right to Know – Specific Pieces of Personal Information and/or Categories of Personal Information
You have the right to request that we confirm whether we are processing your Personal Information and to disclose to you the Personal Information we retain about you, subject to exceptions permitted by law.
B. Right to Delete Personal Information
You have the right to request that we delete the Personal Information we retain about you, subject to exceptions permitted by law.
C. Right to Correct Inaccurate Personal Information
You have the right to request that we correct inaccurate Personal Information we retain about you, taking into account the nature of the Personal Information and the purposes of our processing of it.
D. Right to Appeal
If we deny your request, in full or in part, you may appeal our decision by submitting a request to appeal.
If we deny your appeal, you may also contact your state Attorney General to lodge a complaint and we will provide you with an online mechanism to do so.
E. Right to Third Parties
For residents of Oregon only, you have the right to receive a list of specific third parties, other than natural persons, to which Lakeview discloses Personal Information of consumers.
F. How to Exercise Your Rights
We do not charge a fee to process or respond to your request unless it is excessive, repetitive, or manifestly unfounded. If we determine that the request warrants a fee, we will tell you why we made that decision and provide you with a cost estimate before completing your request.
G. Opt Out of Sale/Sharing of Personal Information
H. Non-Discrimination
We will not discriminate against any consumer for exercising their privacy rights as allowed by law.
Your California Privacy Rights
California’s "Shine the Light" law (Civil Code Section § 1798.83) permits users of websites that are California residents to request certain information regarding a website operator’s disclosure of Personal Information to third parties for their direct marketing purposes. We do not disclose Personal Information to third parties for those third parties to use for their own direct marketing purposes.
California residents may also have additional Personal Information rights and choices. Please see our California Privacy Policy for more information.
Data Security
We have implemented measures reasonably designed to secure your Personal Information from accidental loss and from unauthorized access, use, alteration, and disclosure. The safety and security of your information also depends on you. Where we have given you (or where you have chosen) a password for access to certain parts of our Website, you are responsible for keeping this password confidential. We ask you not to share your password with anyone.
Unfortunately, the transmission of information via the internet is not completely secure. Although we take reasonable steps to protect your Personal Information, we cannot guarantee the security of your Personal Information transmitted to our Website or across any electronic network. Any transmission of Personal Information is at your own risk. We are not responsible for circumvention of any privacy settings or security measures contained on the Website or in any electronic network.
Changes to Our Privacy Policy
Any changes to this Policy will be posted on this page of the Website and you should frequently check this page for updates.
Contact Information
You may contact us if you have questions or comments about our Policy.
Sole Statement
This Policy as posted on this Website is the sole statement of our Policy with respect to the subject matter herein, and no summary, modification, restatement or other version thereof, or other privacy statement or policy, in any form, is valid unless we post a new or revised policy to the Website. However, if you have assented to an agreement, electronically or otherwise, setting forth modifications and/or additions, explicitly or implicitly, to this Policy or a successive Policy, then such other agreement and this Policy must be read together. Such other agreement will control in the event of a conflict with this Policy.